Monday, September 30, 2019

Child abduction Essay

Kidnapping is any illegal capture or detention by any strangers for criminal and mischievous purpose. In criminal laws, kidnapping means taking away or asportation of a person against the person’s will. These problems are usually caused by parental child abduction, children abduction for slavery and abduction results from parents to bring up as their own. Now, here are some preventions for these particular circumstance from occur. First of all, parents ought to give guidelines to their children. They should play their very important role to build up a family safety plan. Parents need to educate their kids to think logically, in order to do so, kids must be taught that questioning, reasoning, and criticizing are good requirement to stay safe. They have to stay aware of the surrounding issues and keep alert. For example, teach the kids about stranger and common lures used by kidnapper such as giving sweets to seduce them and many more. Other than that, parents should also listen to their kids’ problem. Ask if they have question, and listen carefully to their answer. Parents have to put themselves into their children’s shoes. Moreover, it is essential to know where the kids are going, who is with them and when they are suppose to return home. Parents can check on the location of their children if they keep a list of acquaintance’s phone numbers. Besides that, an implantable chip touted is another effective solution for child kidnapping. The chip can be surgically planted under a child’s skin, putting it into the fabric of clothes or inserted under the skin by injection. With this chip, parents can easily detect their children’s situation, once they are out of the certain area the special alarms will send out a SOS signal. This is because it has an SOS button, which sends an SMS and position coordinates to a predefined mobile number if the child is in trouble. A parent can call the child back to find out what the problem is. Kidnapping can be controlled if the laws are strong and if you inform your parent or guardian where you are going.

Sunday, September 29, 2019

Is biological pest control better than chemical pest control?

Food is vital for humans to survive, the population of the world is immense as it approaches 6 billion and all these humans need to be fed on a continual basis. Therefore, a large quantity of food needs to be produced rapidly and on a very large scale. Generally farmers across the western world do produce food very quickly and efficiently and there tends to be a surplus of food, whereas, in less developed countries they have a shortage of food. Due to the size of the world's population and it's high levels of demand for food farmers are unable to leave crops alone and let them grow naturally. Read this  Respiratory Activity For example, one-third of the crops that are grown worldwide are spoiled by pests, animals particularly insects and many plants. Certain types of crops grow better in certain set conditions and there are many different factors which effect the crop yield. Crops grow by photosynthesis, the environmental factors affecting the rate of photosynthesis, are light intensity, concentration of carbon dioxide in the air, and the surrounding temperatures. All the requirements for photosynthesis need to be available at a good rate and supply, the light intensity which is usually supplied by the sun needs to be at suitable intensity, which means the crop will only grow certain times of the year due to the amount of light available. The same applies to the concentration of carbon dioxide, which usually does not tend to cause a problem, as there is ample supply of carbon dioxide in the surrounding air, however if it is ever to run low the crops will not grow. The temperature is another factor which has a huge effect on the growth of crops, if the temperature is to get too high this would prevent any growth of the plant as it would not be able to deal with the extreme temperature killing off the chlorophyll that the plant requires to grow. However if the temperature is decreased to a very low temperature this will restrict any growth, as the plant will not be able to function properly. Therefore, all these factors need to be at the correct rate for the crop to be able to grow sufficiently. Many different types of crops such as maize, corn, wheat, rice, fruit and vegetables are grown at different times throughout the year and most farming is usually based on monoculture. Which is where one type of crop is grown in a certain piece of land, this technique of mass production tends to cause many problems and is not as straight forward as it seems. If crops are growing extremely well and conditions are correct and all the crops have all their requirements at the right rate and intensity there is still one other factor which would still prevent a perfect yield from being produced which are known as pests. These pests still destroy all crop yields, by destroying the crop its self and restricting growth in certain ways. When crops are grown they are just like plants in that they compete for mineral ions, water from the soil and light, however when crops are grown using the monoculture method there usually isn't a problem because it's the same crop being grown and so the conditions can be controlled. However, the problems that do arise is that if there is a large concentration of the same crop in one area and they are all in close proximity to each other then there is the potential of the crop being infected by diseases, fungi, unwanted plants and insects which will then lead to the rapid destruction of large areas of the crop. There are a number of different pests, for example, insects, fungi and weeds that effect individual crops in different ways; like insects, fungi and weeds. Weeds are plants that grow in places we do not want them to grow and there optimum growth occurs in ground disturbed by human activity. They compete with cultivated plants for space, water and minerals. Worldwide, about 10% of crop yield are lost because of weed growth. Weeds tend to come in different sizes and they can be long and the same length as the crops, which means their roots are able to reach deep into the ground and take the nutrients, they require leaving many shortages for the crops. Also weeds can sometimes have broad leafs that cover the crops and so take all the sunlight and restrict the amount of sunlight reaching the crop. The competition between the crops and weed, which is organisms of different species, is known as interspecific competition. Occasionally you may come across weeds that are very small and do not do any real harm to the crops. The insect pests work in many different ways, each kind of plant has its own species of aphids, and these little creatures have small mouthparts, which they use to suck sap from plants. The loss of sap can be harmful to the plant in many ways in that, it can cause leaves to curl up and become distorted. The leaves are the place where photosynthesis takes place; the curled up leaf leaves the plant unable to photosynthesise efficiently and so can leave the plant stunted. Another way in which aphids can effect crops are, that as the aphids suck in the sap if that crop was diseased they could pick up the disease or virus and then go suck on another plant which would then pass the disease or virus on, which would spread the disease to many plants, any organism which spreads disease or viruses from host to host is known as a vector. Also if the aphids take in to much sap they tend to secrete it through their abdomens, this is usually a sticky honey dew which forms a sticky droplet which attracts ants, which then attack the crop even further. So altogether there are a number of ways in which crops are prevented from being grown. The ways in which these pests can be controlled and crops can be grown without too many problems is that we can put into the environment a chemical substance that kills the pest, which is called pesticides, or we can put into the environment another organism, which kills the pest, which is known as biological control. A pesticide is any substance or mixture of substances intended for preventing, destroying, or repelling any pests. Chemical control is the use of pesticides. Insects, which eat crops, can be killed with insecticides. Fungi, which grow on crops, are controlled with fungicides. Weeds, which compete with crop plants for water, light and minerals, can be controlled with herbicides; pesticides are usually applied as pellets, powders or sprays. Many different chemical substances are used as pesticides; there are contact pesticides, systemic pesticides and residual pesticides. The contact pesticides are used as spray as they are sprayed straight on to the crop where the pests are living and as the contact insecticides spray comes in contact with the insect, the insect tends to absorb it in through its gas-exchange pores, the spiracles, along its body. This is where it attacks the insects and poisons them. The same process occurs with contact herbicides and fungicides the surface of the plant absorbs the poison through, and so the poison then attacks it there. This method is not very expensive however they need to be reapplied continuously as there are always pests, which are missed out, and the affect of it does not last very long. Systemic pesticides work in a similar way as they are sprayed straight on to the crop where the leaves and surface of the plant absorbs it in and so it is transported all around the plant. Therefore, whenever a sap-sucking insect comes along it sucks the poison into its body, and this eventually results in the killing of the creature. This method for systemic insecticides is very effective because the spray does not have to come into contact with the insect so it only attacks the insects that attack the crops. Systemic herbicides are also quite effective in that they are able to be sprayed onto the surface of the leaf where they get absorbed and then have that poison transported all along the weed killing off the tissue and even reach the roots. Residual pesticides can also be quite effective, as they are also sprayed directly on to the soil and instead of attacking the actual insect or weed they attack any insect egg and larvae, and weed seedling as they germinate. All these methods are used for chemical pest control; chemical pest control is very effective in that this is the most popular method in the UK for farming large number of crops, to provide the large population of the UK. However even though chemical pest control is very effective and is very popular there are a number of disadvantages of using chemical pesticides. Firstly, chemical pest controls involve many chemicals that can be very dangerous if they are not monitored correctly. Therefore, chemical pest controls must be safe for farmers to use and must not damage the environment. To provide this there must be continual testing and development carried out on all pesticides. This can be very expensive and this expense will be passed onto the farmer in the form of the pesticide costing a huge amount of money. This expense is taken by the farmer on the premise that it will assist in the good growth of his crops, however, the disadvantage being that it may not work at all! It is also known that pesticides damage the environment a great deal, Pesticides can badly affect wildlife through changes in the food web, direct and indirect poisoning. And their harmful effects may show up in animals, which have no direct relationship to the original pest. In that in the 1950's many of the pesticide used did a lot of damage to the environment especially one DDT (dichlorodiphenyltrichloroethane). It was used to kill insects, however people didn't realise that it is a persistent insecticide, which means it doesn't break down but remains in the body of insects and the soil. So whenever a bird or other organisms ate the insects they ate the DDT too. And so the DDT stayed in their bodies and just began to accumulate. Also as well as being persistent it was also non-specific as most pesticides are. This means that it not only harms the insect it's meant to but also harms other living things. For example in the 1960s, the gannet population in Quebec began to shrink. The shells of the gannets' eggs were too thin to protect the embryos. Once the egg had been examined they realised DDT was the culprit. Because there where large concentration of DDT in the birds because of all the pests they had consumed which had been sprayed with it. Many other birds such as ospreys, eagles and peregrine falcons also had been affected greatly and populations of those birds had declined. Also all the chemical sprays that are sprayed into the air will have a great effect on the atmosphere. So many pesticides harm the environment a great deal, even though many tests are done before hand. Pesticides also change wildlife habitat, for example if a herbicide was put down on certain plants or vegetation, animals that depend on that piece of vegetation find it difficult to live any longer and so slowly will begin to die out, and so if they begin to die out then the population of their predator that relies on that particular creature, will begin to decrease. Another problem, that that may arise is if a particular pesticide is used a lot the pest may eventually become resistant to it. The pesticide no longer kills the pest and so a new one has to be developed at all times which results in more resources and cash flow being ploughed into developing and testing. Also once the pesticides are applied, they can be used up quickly and if it rains they sometimes need to be reapplied which takes much time and effort because special clothing and safety measures need to be carried out each time. The most important disadvantage of using chemical pesticides are that the crops that have been produced using pesticides are now covered with chemicals which we will now eat and which can be very harmful for us. Another major harm to humans is to farmers, who are using the pesticides and are in contact with it on a continual basis and it has led to them becoming extremely ill, for example, in parts of the UK, farmers and their families are being diagnosed with illnesses, which are associated with pesticide poisoning. Such conditions as multiple sclerosis that are occurring in many of the farmers, especially in the cases where they use sheep dipping as part of their work. Also in less developed countries the farmers are effected a lot more because they do not have all the specially designed clothing which they require and so in places like Malaysia and Sri Lanka, 7 to 15 per cent of farmers experience poisoning at least once in their lives. The advantages of using pesticides are that all these chemicals do produce the maximum amount of food, which is very cheap for the consumer, because the farmers are able to produce on a mass scale, using the chemicals to make sure they have a high-quality crop yield. Also pesticides work very fast and most of the time instantaneously, once applied to the ground. With pesticides you usually have a guarantee that they will work and be extremely effective, and solve the pest problem. Chemical pest control is one way to control pests even though there are a number of disadvantages, however the other way to stop pests from destroying crops are by biological control. Biological control is not using chemicals but the use of a specially chosen living organism to control particular pests; the chosen organism may be a predator, parasite or disease, which will attack the harmful insect. It is a form of manipulating nature to increase a desired effect. Examples of this are usually A bluebird: it eats insects to prevent damage to trees and gardens. They are found throughout the United States, UK and Canada A ladybird beetle: it eats small soft insects, which prevents damage to fruit and crops. They are found throughout North America. A garden spider: consumes insects with wings by catching them in a sticky web that it spins. Usually found in America and UK. Biological control is usually done in three ways known as classical biological control, conservation and augmentation, these are three ways to use these natural enemies against unwanted insect pest population. Classical biological control is to import which involves travelling to the country or area from which a newly introduced pest originated and returning with some of the natural anomies that attacked it and kept it from being a pest there. New pests are constantly arriving accidentally or intentionally. Sometimes they survive. When they come, their enemies are left behind. If they become a pest, introducing some of their natural enemies can be an important way to reduce the amount of harm they can do. The second method is conservation; conservation of natural enemies is an important part in any biological control effort. This involves identifying any factors that limit the effectiveness of a particular natural enemy and changing them to help the beneficial species. Conservation of natural enemies involves either reducing factors, which interfere with the natural enemies, or providing needed resources that help natural enemies. The final method is augmentation; augmentation is a method of increasing the population of a natural enemy, which attacks a pest. This can be done by mass producing a pest in a laboratory and releasing it into the field at the proper time. Another method of augmentation is breeding a better natural enemy, which can attack or find its prey more effectively. Mass rearing can be released at special times when the pest is most susceptible and natural enemies are not yet present, or they can be released in such large numbers that few pests go untouched by their enemies. The augmentation method relies upon continual human management and does not provide a permanent solution unlike the importation or conservation approaches may. There is also another way in which pests can be controlled using the biological control method, which is known as Biochemical pesticides these are natural occurring substances, which are safe. This is because most plants and animals produce chemicals that can be used, as pesticides, the oils and seeds are usually the substances, which can be pesticides. For example many insects produce chemical substances called Pheromones, which attract the opposite sex. Synthesised pheromones are sometimes used to attract pest insects into traps. The traps are usually sticky which hold the insects and so enables you to get rid of them by killing off the insects. Another method of biological control is crop rotation this helps to discourage pests. Since different pests affect different crops, crop rotation can be very effective method of pest control. Using crop rotation means that there is high possibility of pests dying out before the same plant is grown on the soil again. In many cases, removing their preferred food and shelter can control pest populations. Examples of crop rotation are below. Year1: potatoes – may be affected by potato cyst eelworm Year 2: cabbage – may be affected by clubroot and brassica cyst eelworm Year3: beans – root nodule bacteria improve soil nitrate supply All these methods of biological controls can be used however they also have many disadvantages to them, just as chemical control biological control takes more intensive management and planning. It can take more time; require more record keeping, more patience, and sometimes more education or training. Because a successful use of biological control requires a greater understanding of the biology of both the pest and its enemies. Also often the result of using biological control is not as dramatic or quick as the results of pesticide use, which can react very quickly. The aim is not to wipe out the pest because this could be counter-productive. If the pest were reduced to such an extent that it no longer provided enough food for the predator, then the predator in its turn would be wiped out. The few remaining pest could then increase their population rapidly, in the absence of the controlling agent. The ideal situation is where the controlling agent and the pest exist in balance with one another, but at a level where the pest has no major affect on the crop yield. Even though biological control has disadvantages it also has many advantages. Biological control, overall is a far safer method as it reduces the environmental and public safety hazards of chemicals, as the food we are eating is not covered with poisonous sprays and the air is not being polluted by sprays which we breath in that can be quite harmful to us. Also biological control is cheaper for the farmer to use overall because like pesticides they don't have to be reapplied continuously, once they have been introduced they begin to work and consume the pest, so together its cheaper and less time consuming and easier to apply. Another advantage of biological control is that the pest are less likely to become resistant to the control organism then they are to pesticides, which means unlike pesticides a new pesticide doesn't have to be developed on a regular basis. Also unlike most insecticides biological controls are often very specific for a particular pest. The biological and chemical controls of pests work very well individually however the two can be used together, this is known as integrated control. This method can be very successful as was shown in Indonesia in 1970's, when they began to use large numbers of pesticides to control the pests to produce high yields strains of rice. There where a lot of brown planthopper pests, and so farmers found them selves spraying up to 8 times a season, to get rid of the pests however it was later discovered that the insecticide was the problem of the large number of these pests. This is because the sprays had wiped out all the natural predators of the pest, particularly the spiders and yet only had a limited effect on the pest its self. So it was here that the integrated control was introduced. With integrated control the use of pesticides is always the last resort with the minimum amount used. This then prevents pests and enables large healthy yields of crops without using too many pesticides, which have many disadvantages. However using integrated pest management is not always easy, the technique requires time, knowledge and dedication on the part of the farmer. Overall when using pest controls there are a number of factors to consider, to get maximum effect and sustain pest control. The important factors to consider are how efficient each method is at controlling the pest, the cost, damage that might be caused to the environment, and possible health hazards. When considering how efficient each method is at controlling pests I think both are quite good in their own way in that biological control is aimed at the one pest whereas chemical pesticides tend to infect all insects and plants that they are sprayed on. However at the same time chemical works a lot faster and targets the problem more efficiently whereas biological takes a lot more time to establish its self to the environment and take effect. The cost is a lot cheaper for the biological, because even though it costs a lot to research and develop to make sure everything is correct and working well, it doesn't cost the farmers a lot to get the method started, and once it has been applied it doesn't have to be re-applied continuously like chemical control. Also with chemical control there is the extra cost on top to develop and test the chemical product, also new chemical products need to be developed continuously at all times because pests become resistant to them quickly unlike biological control. Even though biological requires a lot of development, training and testing it only has to be done once and then there usually is a result, and doesn't have to be repeated over and over again to develop new pesticides like chemical control. Damage that might be caused to the environment is mostly caused by chemical control because there are a number of pollutants sprayed into the air, which infect the atmosphere, and there are a lot of chemicals going in to the soils, which also damages the soil. Also if pesticides are persistent a large concentration can be built up in different animals, which can cause problems and be dangerous to those animals. Additionally pesticides are not selective and harm creatures that don't need to be infected; also a number of habitats can be destroyed when certain plants are killed. Whereas biological don't have any environmental effects and so biological controls would be a better one to use. Possible health hazards are that chemical controls can be dangerous to the people who have to apply them to the ground and also the food we eat has absorbed the spray and so they can infect us and harm our bodies. However biological controls do not have any health hazards, therefore, are very safe and is the better one to use. In addition in the developed world we have become increasingly concerned about the long-term effects that chemical pesticides and herbicides may have on us as we eat our well-sprayed food. We have also become progressively greener over recent years, with more and more people expressing concern over the future of the earth and our effect on it. Substituting biological control for chemical intervention therefore seems like a very good idea. The developing world cannot yet afford such concerns the main struggle for many developing nations is to be able to feed all their hungry mouths. But in these countries too the cost of chemical control and the increasing resistance of pests to the expensive chemicals are adding another powerful voice to the arguments in favour of biological control as an integrated part of pest management. So overall the one I think is best and has least problems and safest to use is the biological controls.

Saturday, September 28, 2019

Personal Ethics Essay Example | Topics and Well Written Essays - 1500 words

Personal Ethics - Essay Example It should also be noted that what a society may consider morally upright might not apply to other societies. This means that personal morality may vary from one society to another. In addition, an individual may go against the society ethical norms and embrace different values depending on his or her conscience and judgment (Howard & Korver, 2008). My personal code of ethics is developed from ethical relativism, which points out that what a society believes in will influence the other person either positively or negatively. In this case, individuals in most cases are influenced by society to make choices for themselves, which in the end may assist in shaping their personal ethical values. The developmental theory coming into play is the learning theory. According to this model, learning ethics values and behaviors takes place through the process of reinforcement and association. Human ethics are shaped by ones society and they define how one is going to apply them in real life situat ions. During my childhood, my society used to frown on me when I engaged in dishonest activities and so through positive reinforcement, honesty became one of my ethical values. My society shaped me positively by enabling me to learn virtue ethics (Howard & Kover,2008). The Ethical system that shapes my codes of ethics is the ethics of virtue. Basing on ethical relativism where the society shapes ones behaviors and ethical standards either positively or negatively, my society instilled virtues ethics in me as I value doing what is right basing on values that are upheld by virtue ethics. The main values that ethics of virtue has promoted include integrity, humility, honesty, respect, being responsible, trust, being principled and trust. Most of these virtues are engrained in almost every society and they form the basis of morality in the world. Upholding positive values that are promoted by ethics of virtue enhance positive human interaction, promote fairness and justice, and enabled one to appreciate and respect the society and other people. In addition, virtue is essential in minimizing perceived immoralities such as crime, child prostitution, war and other social evils. As a woman, upholding my virtuous codes of ethics has been instrumental in my positive behaviors especially when dealing with my family members, children and the society in general. As a woman, my caring, gentle and good behaviors can be attributed to the virtues that I uphold and the social norms that I was subjected to by my society (Kowalski,2012). When applying the ethical codes, I have faced a number of dilemmas, some of which threatened the basic tenets of my beliefs and moral behaviors. One of dilemma is how to handle a situation that requires sound judgment such as a criminal case involving murder. This situation requires fairness and justice without pity or mercy but according to my codes of ethics, humility and mercy are some of the major values that dictate my codes of ethics. I alw ays manage this dilemma by applying the value of principle where I make my decision basing on what I feel is right for a given situation without being dictated by other ethical values that the society may have instilled in me. Further, in solving ethical dilemmas, I consider the environment of a given situation before making any judgment. For example, if a problem occurs between family members, I use the value of

Friday, September 27, 2019

Course Project-Research Proposal Assignment Example | Topics and Well Written Essays - 500 words

Course Project-Research Proposal - Assignment Example to be protected by their respective governments from such fraudulent individuals but they also have a responsibility to take all the necessary precautionary measures to minimize their exposure to identity theft. 1) Having one’s identity taken away by individuals with wrong motive is one of the most difficult things for the individual to deal with. It could interpret to inability to pay bills or even worse, inability to obtain credit besides exposing the person to more destructive eventualities. 2) Although am not an expert in the field of identity theft, it is self-evident that everybody is a potential victim of such occurrences. This implies that it is necessary for all to be equipped with the appropriate information on how to deal with such modern realities. Through the exploration of some experts’ work within the field of identity theft, I am able to establish my credibility in responding to the issues surrounding identity theft. Such experts include Saleh (2013), Mulig, Smith and Stambaugh (2014), and Biegelman (2002). 2) My secondary audience will be my professor in this course as well as fellow classmates, some of whom have been victims of identity theft and who would desire greater exposure on precautionary measures to protect themselves from such future recurrences. 3) Except for some few individuals who believe there is nothing much one can do to protect themselves from identity thieves, majority of my audiences share in my school of thought that it is possible to create a wall between oneself and such fraudulent individuals. From exploration of a number of literatures, it is evident that identity theft is often a crime of opportunity, which implies that precautionary measures can go a long way in reducing risks. Most of the attacks have been made possible because of negligence and loopholes created by the victims themselves, thus they have a significant role to play in ensuring that they are safe. It is a fact that both technology and hackers

Thursday, September 26, 2019

Art Essay Example | Topics and Well Written Essays - 500 words - 64

Art - Essay Example Believers held that faith alone enable them to become accepted by God. They also taught scriptures (Kleiner 145). They refused to socialize with others at public events, did not eat sacrificial meals, and also refused to worship in roman temples. Jews and Judaism got tolerated in Rome pre-Constantine through a diplomatic treaty. The Jews shared various common beliefs and practices as those of pre-Constantine Rome. They were exempted from official roman sacrifices under different periods of roman rule under various conditions. Early Christians in Rome worshipped in private homes as congregational families in dwellings called ‘Tituli’ or Christian community house. In these dwellings the Christians would share dinner and remember the life of Jesus Christ. They would partake in the Eucharist, a Sermon given, and readings from the Old Testament would be shared. Jews also conducted their worship in similar fashion to Christians within private dwellings known as Jewish community houses. A further place of worship for early Christians was the ‘catacombs’, which were deep underground tunnels that served as burial places too (Kleiner 198). They offered a destination for intense pilgrimage for early Christians as well. Catacombs also served as meeting houses for persecuted Christian during the time. These dwellings in modern times can be viewed as the church for Christians and synagogues or temples for Jews. The Romanesque period of art and architecture was characterized by sacred rulers. The sacred nature of the rulers saw the art and architecture of the time become influenced by religion. The structure of Christian worship at the time was the church, which became viewed as a sacred building by the rulers (Kleiner 212). The Romanesque period saw an increase in the height and overall size of the church building. The roofs became vaulted and got supported by massive pillars, thick stone walls, and rounded arches. The creation of large

Wednesday, September 25, 2019

Religion in Colonial Society Assignment Example | Topics and Well Written Essays - 250 words

Religion in Colonial Society - Assignment Example In Massachusetts Bay, Winthrop led a colony that he believed he was called by God to lead. He exercised authority with a divine perspective and entrenched democracy in the church. The churchmen were the only people allowed to choose their colonies leaders. In his sermon ‘A Model of Christian Charity’ Winthrop outline God purpose for the Massachusetts Bay (Winthrop). The church has a big role to play in the way the colony was governed. Consequently, the group that settled in Plymouth had a similar system in governing it people. Bradford had come out of the Church of England with the aim of reforming the church values to its primitive ways. The earlier Christian believed the bible to be the ultimate reference book in governing and others ways of life (Halsall). The Maryland Act of Toleration made profound announcement to God similar to the Puritan writings. However, the ‘Plantation Agreement at Providence expounded on the freedom of men in running out the resources in the new found colony (The Maryland Toleration Act 1649). The influence of the early religion in America has continued to influence the majority of the population. People have aligned them self to policies that have been run down through history. The Christian life of American is shaped by the ideas of the Pilgrim and the

Tuesday, September 24, 2019

The Effectiveness of Professional Development in Mathematics Essay

The Effectiveness of Professional Development in Mathematics - Essay Example Numeracy is one of the most important part of pre-school and school learning. "It is our skills in numeracy that allow us to read a bus timetable, estimate the cost of a basket full of groceries, and transfer a 2-dimensional plan into a 3-dimensional reality. In the future, our children are likely to need higher levels of numeracy as adults than we do today" (2). We live in the twenty first century - it is time of globalization, high technologies and great information values, so it is very important children to possess appropriate knowledge of processing information, large part of which are figures, graphs and diagrams. It is necessary for children to develop numeracy skills since childhood - these skills are determined in their further mathematical education and development. 2. The problem is methodological approach to the numeracy strategy teaching in schools and pre-school institutions. "The Archdiocesan Numeracy Strategy focuses on ensuring that children develop their numeracy skills and understandings from the earliest years of schooling and that a love and enjoyment of numeracy is fostered" (2). The first phase of the system focuses on children up to four and their learning of the number system. "Assessment Guided Learning is a key element of the Archdiocesan Numeracy Strategy. Assessment Guided Learning means that teaching and learning is informed by what the child can do" (2). Quality teacher learning is tightly c... The main focus of the review is the teachers' professional development in mathematics and its application in numeracy strategy implementation. The teacher who works with the numeracy strategy must be very competent as he teaches small children, and numeracy skills are determined in children' further mathematical development. The growth of competence and expertise in classroom teaching is clearly crucial for teacher's professional growth and for the effectiveness of the whole Mathematics teaching system. A teacher must know how to teach well. Teaching numeracy, he must develop his own teaching skills such as: knowledge, comprising the teacher's knowledge about Mathematics, pupils, curriculum, teaching methods, the influence of teaching and learning of other factors, and knowledge about the teacher's own teaching skills; decision making, comprising the thinking and decision making which occurs before, during and after a lesson, concerning how best to achieve the educational outcomes intended; action, comprising the overt behaviour by teachers undertaken to foster pupil learning.Using numeracy strategy, lesson planning and pr eparation must take into account the specificity of the subject thought. These skills are involved in selecting the educational aims and learning outcomes intended for a lesson and how best to achieve these. It would be better if a lesson has the following structure: "Introduction - Warm up, revision/questioning, concept and language development, statement of goals and/or outcomes; Middle Phase - Activities in groups or pairs, hands on, extension, graded, levelled or open-ended tasks; Final phase - Sharing, reviewing and consolidating" (3). These phases are very

Monday, September 23, 2019

Strategic Marketing Managment Case Study Example | Topics and Well Written Essays - 750 words

Strategic Marketing Managment - Case Study Example They have tried their hardest to keep Google away from the shores of book scanning and digitizing to millions of readers worldwide. What their point of view does is to present a gloomy picture of the thinking that the Authors Guild have and how they want to earn from each and every opportunity that comes their way. The basic objection to the digitizing and book scanning aspect is that Google makes use of these excerpts on its web pages which are filled with advertisements thus accounting to huge returns on the part of Google in the form of advertising revenues and marketing shares. There seems to be no other way than to adopt the advertising bandwagon since Google is a public domain in the present times more than anything else and any and everybody can copy, view and scan whatsoever he or she wants for their reading pleasure (Author Unknown 2005). The search engine does its best to make the texts, which can range from parodies to excerpts of the various books, presentable to all and sundry and it is only with the naivety attached with this thinking perspective of the Authors Guild that the project seems to hit the doldrums. Moving further ahead, the Authors Guild raises the point that Google is infringing the copyright laws whereby it has gone a step ahead of its competitors like Yahoo and the like and presented the books in a scanned mode (Brumfield 2005). What the Authors Guild forgets is the fact that it is for the betterment of the readers themselves – for whom the books are written in the first place. The Authors Guild is basically opposed to the Google Print Library Project which has the basic functioning of scanning nearly all parts of a particular book which has been taken from the libraries of University of Michigan, Stanford University, Harvard University, Oxford University and the New York Public Library (Author Unknown 2005). These texts are easily searchable courtesy the Google search engine and thus the intended users (readers) can easily g o through the contents of the books on view. The aspect of advertisements on these web pages where the texts are made available through the search corridor is something that raises quite a few eye brows on the part of the Authors Guild and thus they come up with the faintest of lawsuits which asks to prohibit the searchable capacity of these books through the help and facilitation of Google. The President of the Authors Guild, Nick Taylor suggests that this perspective alone presented by Google is a clear cut violation of the copyright laws and hence the searchable capacity made available on the part of Google should be taken away as far as Google is concerned (Kuchinskas 2005). The Google authorities are rightfully pointing out the benefits that the general viewers (readers) of these books would indeed have and not only that but also the sale of these books would increase as a result, an aspect which could draw huge revenues for the authors who have penned down these books. Somehow or the other, they seem to forget this very vital aspect. As a business entity, Google extracts money and in more business like terms, the revenue from allocating space in the form of banners, buttons and hyperlinks to advertisers at rates which are not only cost effective but also aim at bulk deals (Mills 2005). With this, Google gives them an opportunity to come back and invest more and more with the help of ads since they (advertisers) believe that they get the best possible

Sunday, September 22, 2019

National Science Foundation and global warming Essay

National Science Foundation and global warming - Essay Example Hence the outcome presented by researchers mentioned by Longley (2006a) indicates that the resulting transfer of heat into the oceans would cause global sea levels to rise another 4 inches from thermal expansion. (Longley, 2006a) In the present scenario where global warming is the outcome of extensive fossil fuel emissions, it would be no use to look upon the main causes of global warming. However, still the onus is on the shoulder of human activities that cause global warming. Central consumption patterns have generated such a rapid worldwide deforestation that a majority of the earth's rainforests have gone early in the 21st century. However, the outcome is in the form of uncultivable land as global warming has made 53 percent of the world's land uncultivable, and desertification had encompassed nearly two-fifths of the earth's surface by the end of the 20th century. Oil slicks on the oceans and the rise in sea level triggered by global warming have endangered more than half the world's coastal ecosystems. According to a UN Report, yet 60 percent of the world's population lives within 65 miles of coasts, relying on those habitats for food and economic livelihood. Among many Governmental efforts to reduce global warming is the committee set up by National Research Council (NRC), which analyzed not only the global warming trend and ratio but also evaluated the extent to which warming in many versatile ways may be hazardous to humans. The committee being consisted of eleven top most researchers and noble prize winners of the U.S after examining concluded that nothing can be done to stop the dilemmatic conditions rising from global warming because of the reason that 21st century human activities are unlike the past centuries when man was not dependant on machines. Global warming, according to Adler is not a serious threat as predictions for future warming are largely based on computer models that are unable to predict even current temperatures accurately. So, how come the world can rely upon such models that predict dangers of greenhouse in the future Since 1979, the so-called highly accurate satellite measurements taken have remained unsuccessful in finding warming trend. And independent measurements from weather balloons corroborate these readings. So, usually measurement near cities show high temperatures in the global climate. (Adler, 1998) Today humans are based upon technical operated machines and computer models, due to which it would be a mistake to continue thinking of processes to reduce global warming. Global warming would continue to rise as long as there is a continuous greenhouse gas emission. (1) Political leaders have always warned of global warming, as the people they led have never bothered about to increase their emissions of greenhouse gases. One very large problem in greenhouse effect refers to the climate

Saturday, September 21, 2019

Good vacations Essay Example for Free

Good vacations Essay Each year, thousands of people throughout the United States choose to spend their vacations camping in the great outdoors. Depending on an individuals sense of adventure, there are various types of camping to choose from, including log cabin camping, recreational vehicle camping, and tent camping. Of these, tent camping involves roughing it the most, and with proper planning the experience can be gratifying. Even with the best planning, however, tent camping can be an extremely frustrating experience due to uncontrolled factors such as bad weather, wildlife encounters, and equipment failures. Nothing can dampen the excited anticipation of camping more than a dark, rainy day. Even the most adventurous campers can lose some of their enthusiasm on the drive to the campsite if the skies are dreary and damp. After reaching their destination, campers must then set up camp in the downpour. This includes keeping the inside of the tent dry and free from mud, getting the sleeping bags situated dryly, and protecting food from the downpour. If the sleeping bags happen to get wet, the cold also becomes a major factor. A sleeping bag usually provides warmth on a camping trip; a wet sleeping bag provides none. Combining wind with rain can cause frigid temperatures, causing any outside activities to be delayed. Even inside the tent problems may arise due to heavy winds. More than a few campers have had their tents blown down because of the wind, which once again begins the frustrating task of setting up camp in the downpour. It is wise to check the weather forecast before embarking on camping trips; however, mother nature is often unpredictable and there is no guarantee bad weather will be eluded. Another problem likely to be faced during a camping trip is run-ins with wildlife, which can range from mildly annoying to dangerous. Minor inconveniences include mosquitos and ants. The swarming of mosquitos can literally drive annoyed campers indoors. If an effective repellant is not used, the camper can spend an interminable night scratching, which will only worsen the itch. Ants do not usually attack campers, but keeping them out of the food can be quite an inconvenience. Extreme care must be taken not to leave food out before or after meals. If food is stored inside the tent, the tent must never be left open. In addition to swarming the food, ants inside a tent can crawl into sleeping bags and clothing. Although these insects cause minor discomfort, some wildlife encounters are potentially dangerous. There are many poisonous snakes in the United States, such as the water moccasin and the diamond-back rattlesnake. When hiking in the woods, the camper must be careful where he steps. Also, the tent must never be left open. Snakes, searching for either shade from the sun or shelter from the rain, can enter a tent. An encounter between an unwary camper and a surprised snake can prove to be fatal. Run-ins can range from unpleasant to dangerous, but the camper must realize that they are sometimes inevitable. Perhaps the least serious camping troubles are equipment failures; these troubles often plague families camping for the first time. They arrive at the campsite at night and haphazardly set up their nine-person tent. They then settle down for a peaceful nights rest. Sometime during the night the family is awakened by a huge crash. The tent has fallen down. Sleepily, they awake and proceed to set up the tent in the rain. In the morning, everyone emerges from the tent, except for two. Their sleeping bag zippers have gotten caught. Finally, after fifteen minutes of struggling, they free themselves, only to realize another problem. Each family members sleeping bag has been touching the sides of the tent. A tent is only waterproof if the sides are not touched. The sleeping bags and clothing are all drenched. Totally disillusioned with the vacation, the frustrated family packs up immediately and drives home. Equipment failures may not seem very serious, but after campers encounter bad weath er and annoying pests or wild animals, these failures can end any remaining hope for a peaceful vacation. These three types of camping troubles can strike campers almost anywhere. Until some brilliant scientist invents a weather machine to control bad weather or a kind of wildlife repellant, unlucky campers will continue to shake their fists in frustration. More than likely, equipment will continue to malfunction. Even so, camping continues to be a favorite pastime of people all across the United States. If you want camping to be a happy experience for you, learn to laugh at leaky tents, bad weather, and bugs, or you will find yourself frustrated and unhappy. You can also write an essay like this one that maintains a clear sense of purpose and clear explanation from beginning to end. You will have to practice to develop this skill, but you can write effectively if you remember to state a main idea, support it with relevant reasons and examples, and emphasize your main point in your conclusion. You will also need to understand that almost no one can write an essay without several drafts or revisions. The reason is that a person cannot always think of what to say and how to say it at the same time. Revision is necessary to make sure that paragraphs provide enough explanation and that they are arranged in a logical order.

Friday, September 20, 2019

Why We Love Coca Cola Commerce Essay

Why We Love Coca Cola Commerce Essay Coca-Cola is just water, sugar, a few secret flavourings and bubbles so Coca-Cola is something else. Brilliant marketing the company believes that it has got to be more than just beverages it has got to be a reminder of the good times and warm feelings so each of us buy Coca-Cola again and again (so the brand would need to portray these feelings) Coca-Cola fans and Pepsi fans market used to be divided Coca-Cola the largest beverage company in the world known it needs to catch consumers eyes (so the brand would distinguish the difference between most popular seller competition ) Making the connection with the consumer and the brand reminding them that if you are hungry a hot dog and Coca-Cola drink were made to go together (colours ketchup red) In the precious few seconds of decision making when shopping Coca-Cola relies on the instant association the shopper makes to a memory like the Coca-Cola logo on a team stadium or a sport hereo being sponsored by Coca-Cola and indorsing the brand in public by drinking it in a press conference or award ceremony, end of fight of car race (brand visibility) PHOTO OF THE BEATLES DRINKING COCA-COLA ^^^^^ what Coca-Cola have tried to do is continue to build a memory bank of positive associations between the brand and what it stands for and these moments of happiness (brand connected to emotions beetles being emotional to fans ) ***Coca-Cola is one of those brands that inspire emotions, best success stories of all time Coca-Cola have done a great job of marketing and it is not just because they have a beautiful label (label is a big part of it but, the marketing of the label helped with association) When Coca-Cola talk of a memory bank that has been established of pleasant times of celebrations and that helps them sell Coca-Cola (along with the labels association) There is not many famous advertisements that people remember although Coca-Cola, is at the top end with some, like the famous hill top song advertisement quote I would like to teach the world to sing which is still etched in peoples memory (like catchy colours in the brand) It was a clever advertisement because it had a catchy jingle that people could associate with over their native language. The advertisement was also multi-cultural with people from different multi-national backgrounds (have to make brand understandable and noticeable to all nations) Clever advertising, people want to sing it you can still see this advertisement on (online) you tube today with people putting their own creative twist and jingle on top of it (fun popular product) AMERICAN FOOTBALL ADD playful humour, mean Joe turned nice (football association) Coca-Cola owns the unique, unmistakable bottle shape I THINK THAT THE CORVATIOS SHAPE HAS A CERTAIN MAGIC NO ONE ELSE IN THE MARKET HAS THAT CLASSIC DESIGHN LIKE THE Coca-Cola CONTURE BOTTLE. (works well with the brand association) Something as simple as a label a look of the bottle (has big impact) Little moment of joy (this is how people may see Coca-Cola and its brand and what name t has made for itself) The depth of which Coca-Cola belonged to the American people (red American flag) More to the consumer people part of their lives personal memory bank (everyday living and culture) Perhaps no product is more embedded in to the American culture than Coca-Cola that history has been protected and cultivated * powerful marketing can turn something simple like a fizzy drink in to an icon (brand visibility) Coca-Cola has thousands of different mediums of marketing examples are print television advertisements For Coca-Cola to get its name in front of everyone Coca-Cola have put their name on everything from illustrated calendars and pens to pocket mirrors (brand visibility) A well known artist of the day Norman Rockwell Myths Being a myth commonly spoke about that everyone may believe and talks about gets Coca-Cola free advertising which may lead to conversations and debates which in return leads to more noticablity of the brand A campaign featuring Santa Claus in his trade mark (associate to seasons in a month and special occs) red and white coincidentally Coca-Cola colours (on brand) led to that question is it true that Coca-Cola invented Santa Claus? No, they created the modern image of Santa Claus as we know him today Coca-Cola were trying to create an advertising campaign that would get people associated with the holidays so they thought about Santa Claus who has to go all around the world in twenty four hours so, he must get thirsty in that time (this relates back to different cultures around the world product) so lets get him a Coca-Cola and that is how Coca-Cola got to indorse the well known iconic and much loved character around the world which kids and parents love and trust (associate with Coca-Cola clever endorsement) SANTA ILLUSTRATIONS SIMIONTICS The inventor pharmacist John Penberto in 1856 invented the original energy drink Coca-Cola and marketed it as having restorative powers because of its main ingredients extracted from cola nuts and the coca leaf (key source of cocaine) (was originally green leaf?! Relates to old brand) (where the name stems from for the brand) Secret formula book by Rick Allen Allem Fluid extracted from the coca leaf part of the original formula and fluid extract of the coca leaf is the drug known as cocaine so there is a small amount of cocaine in the original formula recipe for the first five years of the recipe (addictive) The exact recipe method of Coca-Cola today remains a closely guarded secret which is kept locked in a volt in a santrust bank in Atlanta. USA COCA-COLA BOTTLE that did not prevent many different companies trying to imitate Coca-Cola and cash in on there successes in the 1900s it was hard to tell what was the real thing and what was not with similar names and designed bottles like Coca Nola, Sola Cola and the same brown bottle (write more) so Coca-Cola needed a way to distinguish its products from the imposters trying to imitate Coca-Cola so Coca-Cola put out a design brief to glass manufacturers to design a unique bottle that could be distinguished by its shape with your eyes closed The contour hobber skirt bottle was then designed it was inspired by the hobber skirt Betty wear female clothing range of the day. Now the consumer could be sure they were purchasing the real Coca-Cola , the new contour bottle was so unique it became instantily famous and Icon for Coca-Cola itself, that is how the Coca-Cola contour bottle became such a recognised product throughout the world (inspiration female body. Patented in 19what?) Due in large part because of Robert Woodruff who helped design some of the iconic items that we recognised to be Coca-Cola today like the six pack, ice box and product sponsorship with the Olympics (worldwide recognition) Robert Woodruff had a vision that put Coca-Cola with local events they would enjoy this product (popularity) WOLRD WAR TWO World war two most large companies were putting global expansions on hold although Coca-Cola were not. Robert Woodruff said quote I will get Coca-Cola to the America tropes for a nickel regardless of what it costs the company he then sent sixty-four portable bottling plants with American tropes all across western Europe the south pacific north Africa and south America. The end result was the eleven million soldiers who came back from war with a keen loyalty for Coca-Cola it was like letters from home or a release like a pack of cigarettes it was to the m a symbol of something they have been fighting for (emotions and loyalty to America) BATTLE OF THE BRANDS Coca-Cola soon had another new battle to fight with Pepsi an epic battle that started with some clever advertising with an advert that had a catchy jingle and Pepsi slogan quote twice as much and better, too they were offering twice as much for the same price as Coca-Cola. Coca-Cola had some tough competition on their hands they hit back with king size bottles which did not help and Pepsi continued to fight with a campaign called the Pepsi challenge which was blind testing the consumer and it showed that (nationwide more people prefer the taste of Pepsi over Coca-Cola) (branding is so important in making people believe what they prefer in competition because the visual is linked to the taste and reputation of the brand) after Coca-Cola did its own tests with similar results Coca-Cola decided to change their ninety nine year old recipe which got a backlash from the consumer audience I THINK this is because the consumer grew up and got to love and trust the brand and it was something Coca-Cola were changing and this was changing their history of what Coca-Cola was three years later Coca-Cola came back and re launched Coca-Cola Classic GLOBAL Coca-Cola have managed to get their product to everyone everywhere like remote places in Africa Quote if you grow up in an environment where there are many challenges as Africans face every day, you need an extra dose of optimism to drive yourself everyday (Bill Egby the president of Coca-Cola south Africa Coca-Cola means a lot of different things to different people I THINK that Coca-Cola gives people opportunity in Africa to happiness and success this success comes in money and jobs one thing Africa has been short of in its history (America successful country with lots of opportunity and money luxury) this is because everybody who sells Coca-Cola makes money so more and more people have been buying Coca-Cola to sell on so this is how Coca-Cola have managed to get in to the most remote places not just in Africa but the world everybody has tried to get a bit of Coca-Cola success (there are one o six o bottling plants in Africa in fifty six African countries) Coca-Cola targets all markets, middle class Success in Africa for Coca-Cola has been critical because of Coca-Cola growing independence of overseas markets (eighty percent of Coca-Cola global sales are from the international markets) Bill Edby Coca-Cola has never failed or had to pull out of a country once it has started marketing itself within it and has always succeeded (red a successful colour) Coca-Cola is a global sponsor of south Africa supporting community events and small businesses by providing them with signs and fridges with the Coca-Cola brand stamped upon them in return for this Coca-Cola have managed to secure brand loyalty with the African community Coca-Cola have ensured their logo is stamped on everything and everywhere possible billboards, posters, buildings and cans ^^^^ Coca-Cola has managed to tap in to the world and local communities with what excites them like football (passion) (football one of the most popular sports in the world with passionate people throughout the world loving it) spending thousands of US dollars and sponsoring the south African world cup thus ensuring worldwide publicity * Coca-Cola associate itself with popular passions and historical moments This Will only pay off for Coca-Cola if people in the emerging markets can get their hands o Coca-Cola BOTTLING Coca-Cola, Coca-Colas changing with the times by designing new drinking technology to interact with the consumer they have got with Ferrari (powerful expensive car) to design a new drinks machine it has the touch screen technology from an i-phone and power provided by the trust of millions of thirsty consumers in an age when shoppers demand products tailored to their individual taste Coca-Cola has designed a super high tech drinking machine to satisfy all their customers it is called the free style jet machine this is allowing the buyers to allow them full control letting them create one hundred and four different variations of Coca-Colas products fizzy drinks, juices, teas and flavoured waters This is the way Coca-Cola can stay in touch with a fast changing way of the twenty first century consumer market but, it is part of their push to attract new drinkers and bring back old ones (evolution) This free style jet machine manages to get in to the minds of the consumer by reporting and logging what different variations of Coca-Cola are being sold were when and in what quantities for Coca-Cola this could be marketing gold by knowing how much of their different brands are being sold where and when (clever) all of this information of what the consumers like could point to the next drink sensation and that could be critical because the new Coca-Cola flavours build excitement and this is important to the Coca-Cola brand which is what Coca-Cola need to stay on top and survive In this industry new is where the growth is so in 2007 Coca-Cola established an entire division whos mission is to create or discover Coca-Cola next billion dolla brand. we look for beverages that are ahead of the game, that are meeting needs that are not being meet by an exciting offering and these are brands we are really interested in Derek Van Rensburg head of venture of emerging brands Unit VEB Like the company ZICO Coconut water, Zico is 100% coconut water, Coca-Cola try and pick up what is next in the market and with recent health trends there is a larger potential market for healthier products like this for Coca-Cola to market Coca-Cola gamble huge amounts of money investing in small niche products and turning them into a phenomenon Coca-Cola has the money to by big brands in 2007 Coca-Cola paid 4.2 billion dollars for Glaceau makers of vitamin water and smart water in the future Coca-Cola will make the next big drink brand or buy it before it becomes a hot commodity the market under someone elses name Environmental energy, social responsibility, health and wellness For hundreds of years Coca-Cola only offered one drink that being the classic Coca-Cola, Coca-Cola did not have to offer more but now Coca-Cola is not it, change is it, and the Coca-Cola company need to keep an eye on its ever changing taste to find its next great successes weather that is orange flavoured Coca-Cola or the coconut water. ROUND UP! Amazingly enough even though the freestyle machine offered the chance to concoct a number of different exciting drink combinations the one shoppers chose mare than any other was not a combinations at all it was classic Coca-Cola more than a century ago Coca-Cola was just a drink but today it is a corporate empire determined to bring its famous logo to every inhabilitated corner of the world, there are still a few places that you cant yet buy a Coca-Cola for now. CNN Since 1955 Coca-Cola have had a billboard at Piccadilly to remind consumers which refreshment should quench there thirst this is one example of aggressive marketing strategy which has played a huge role in the company success One small corner shop in Tunbridge Wells to millions of sales worldwide OUTLINE history For 125 years the signature Coca-Cola bottle has been familiar presence threw out the world from billboards dominating landscapes to small little corner shops in seemingly remote locations the history of the pharmaceutical syrup from the small Chemist in 1886 John Pemberton had introduced a number of different products ion the market place he had hair dyes, liver pills and a number of different beauty aids none of which had been successful. Coca-Cola was not John Pembertons first attempt to manufacture and market a soft drink but it became his most successful unfortunately for John Pemberton he died a year and a half after he introduced the product so he never saw it become a commercial success write more about what the product was and In 1887, another Atlanta pharmacist and businessman, Asa Candler bought the formula for Coca Cola from inventor John Pemberton for $2,300. By the late 1890s, Coca Cola was one of Americas most popular fountain drinks, largely due to Candlers aggressive marketing of the product. With Asa Candler, now at the helm, the Coca Cola Company increased syrup sales by over 4000% between 1890 and 1900. http://inventors.about.com/od/cstartinventions/a/coca_cola.htm By  Mary Bellis, About.com Guide PICTURE OF OLD ILLUSTRATED WORK Asa Candler was a clever business man and saw Coca-Colas potential Asa Candler was a brilliant at marketing and understood how to promote new products in countless creative way in how to get potential consumers to try them one of the things that Asa Candler did that was different from a lot of other business in how they promoted there company with advertising campaigns, Asa Candler used very good illustrators and he used a lot of colour in his advertising he got the very best lithographers to do a promotional calendars and trays (clever promotional pices as they would be used everyday and insusing it would be used daily throught out ther year blab bla bla) Asa Candler would commission great illustrators to create illustrated advertising campaigns for the magazines of the day And so Coca-Colas marketing stratergy was set (talk about it what it was clever aggrisive bold fresh the best better than the rest) When people think of Coca-Colas Icon the unmistakable uniquely shaped contour bottle (input history of the bottle here) it is a perfect balance of form and function it looks beautiful and it works as good as it looks it is so functional you can find it with your eyes closed (insert design brief history here) Between 1910 and 1920 this was a critical decade for Coca-Cola because most of what we know of the Coca-Cola today was decided in this decade, Coca-Colas bottling franchise system was founded by Benjamin Thomas and  Joseph Whitehead. previously to now Coca-Cola was only served in Coca-Cola drinking fountains in shops throughout America but now with a bottling franchise deal Coca-Cola could sell the secret syrup formula to bottling companies enabling them to just add carbonated water and bottle it up and potentially distribute it to the furthest most remote enhabited parts of the world. It turned out that people loved Coca-Cola in bottles now the consumer could enjoy it anywhere they wanted. The iconic white cursive Spencerian Script that Coca-Cola use, the instantly identifiable shade of red that Coca-Cola have consistently used and seldom seen to stray from. The unmistakable uniquely shaped contour bottle (talk about the script remains unchanged stood the test of time) Over the years Coca-Cola advertising strategy has been a winning formula driven by the brands ability to connect with consumers from a diverse multicultural audience throughout the world through strong storytelling, Iconic Santa Claus, quench the troops of world war two and memorably through the Id like to buy the world a coke 1971 advert That projected the image of being an icon and having a point of view of the world around us and not just selling a product and encouraging the consumer to think about Coca-Cola but to really step back and think about the world around us and to have an opertermistic view of the world at that time. The harmonios images off the the Coca-Cola advert brought a fearst battle of the brnads as Pepsi called apon the power of the celebrity endorsement and waged war on Coca-Cola Wendy clark SVP Marketing Communications BATTLE OF THE BRANDS Coca-Colas position on the battle of the brands between the to magor compititors Coca-Cola and Pepsi was not nesoserly a bad thing as two strong compititors make a more viable industry (explain how) its good for Coca-Cola to have competition and be able to push the Coca-Cola brand up against compititors like Pepsi to bring out the best marketing stratergy and marketing ability COMPERITOR ADVANTAGE The challange with Coca-Cola is huge being such a large globle company operating in over 200 countries thats more than the United Nations so Coca-Cola have got a larger scale than any other company in the world The succsess of Coca-Cola marketing straturgey has rocketed Coca-Cola to 1.6billion drinks being sold world wide, this shows how they have come a far way from the pharmist in 1886 In 1990 Asa Candler sold the company to a group of investors and Robert woodruff soon became Coca-Colas new company President Robert Woodruffs goal was to make ice cold Coca-Cola available to anyone anytime anywhere under Robert Woodruffs leader ship he invested in bottling plants throughout the world and Coca-Cola became the first truly global brand Coca-Cola over a 100s after it all started Coca-Cola formula is still a closely guarded secret but the popularity of this iconic band is no secret it is the most recognised trademark in the world and is being marketed and enjoyed in over 200 countries produced and sold by local bottlers, where very you are whatever your thirst the Coca-Cola company and Coca-Cola bottlers answer the need for refreshment in many different way but the market leader is Coca-Cola the original soft drink Unique delicious authentic and fun Diffrent Logos This is an image showing a selection of different Coca-Cola logos from around the world. It shows how Coca-Cola have branded themselves and changed and adapted the famous cursive Spencerian Script and re designed it in different way to suit and be understood in various different countries. It is clever how Coca-Cola have changed the cursive Spencerian Script to suit the oppropriate countires main langage even though English is the world local launge and many companies dont renrand themself is this way. Coca-Cola have swapped the traditional english alphabet for the oppropriate countires alphabet If you look at the Sri Lanka Sinhalese Coca-Cola Logo, Coca-Cola have swaped the cursive Specerian Script for the nations traditional Script of Singhalese the local Langage of Sri Lanka (it says taste is which is translated as enjoy Different logo design (Thai) Bottle design compitions London fashion week Bottle advertising (quick name a soft drink add) Anti Islamic logo Pop art andy warhole The war 2 What makes an iconic brand?] know one when you see one Rooted in culture Who bys Coca-Cola everyone the bum on the street or the priminister money cant by a btetter Coca-Cola

Thursday, September 19, 2019

A Rolling Model :: Role Models Media Cartoons Essays

A Rolling Model When I was twelve years old, I had every Teenage Mutant Ninja Turtle that was ever made. I had cases of the plastic figures lining the walls in my room. Posters were laid out everywhere, and my whole room was completely decorated in Ninja Turtle material. My bed, my drapes, my walls, literally everything was something about a Ninja Turtle. I spent a lot of my time watching those television shows, memorizing each tape word for word. I would pretend with my friends that we were the turtles, always fighting crime and always on the move under the streets, showing up only at night to fight the â€Å"foot clan†, the archenemy of the turtles. You could say that it was an obsession, and yes, maybe it was, but as a little child I could not realize it was an obsession, or that this obsession could make me a different person. It was intriguing, even as I grew to understand that the Turtles were made-up figures, that I still had an attachment to them. It was as if these imagin ed characters had become role models for me. Is it possible that something that doesn’t exist can become a role model, and continue to be one even after the discovery is made that they are only cartoons? And what effects do these role models have on people? Are they long term affects or short term? Just what is a role model? It seems to be anything or anyone that can influence people to do things that they normally wouldn’t have done without the inspiration of the model. Role models cause others to follow their ideas or concepts. As long as the object gets a person to follow in the footsteps of the object, anything can be a role model. Even if one concept makes an impact on a person’s life, people will admire the model more, placing the role model on a pedestal. The object has become the object of admiration and thus becomes a role model. Furthermore, people can have more than one role model. As long as others move to follow ideas and characteristics and eventually change the way they think about things, there may be several role models that people follow.

Wednesday, September 18, 2019

A Motherly Role-the Joy Luck C :: essays research papers

A Motherly Role   Ã‚  Ã‚  Ã‚  Ã‚  A reoccurring theme in Amy Tan’s novels is mother-daughter relationships. In each of her three novels she represents different roles of the mother and the effects of each; The Joy Luck Club depicts mothers living through daughters, The Kitchen God’s Wife portrays mother teaching daughter through past experience, and finally The Hundred Secret Senses displays non-existence of the mother in the relationship.   Ã‚  Ã‚  Ã‚  Ã‚  This excerpt from The Joy Luck Club shows what kinds of things, from real accomplishments to the uncontrollable features of nature.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"Auntie Lin and my mother were both best friends and arch-enemies who spent a lifetime   Ã‚  Ã‚  Ã‚  Ã‚  comparing their children. I was one month older than Waverly Jong, Auntie Lin’s prized   Ã‚  Ã‚  Ã‚  Ã‚  daughter. From the time we were babies, our mothers compared the creases in our belly   Ã‚  Ã‚  Ã‚  Ã‚  buttons, how shapely our earlobes were, how fast we healed after we scraped our knees,   Ã‚  Ã‚  Ã‚  Ã‚  how thick and dark our hair was, how many shoes we wore out in one year, and later,   Ã‚  Ã‚  Ã‚  Ã‚  how smart Waverly was at playing chess, how many trophies she had won last month,   Ã‚  Ã‚  Ã‚  Ã‚  how many cites she had visited† (27).   Ã‚  Ã‚  Ã‚  Ã‚  Jing-Mei, the piano player in The Joy Luck Club, felt the most pressure from her mother, because her mother had to follow behind the word of the prodigy in town. ‘â€Å"Of course you can be a prodigy, too ’† Jing-Mei’s mother, Suyuan, tells her after receiving the news of Waverly, the chess prodigy (141). The expectations for Jing-Mei have heighten now that her mother’s friend’s daughter has been held in such a spotlight, as to be called a prodigy. Suyuan takes it upon herself to make her daughter rise above the accomplishments of her peers, and prove to the mothers their family is high in the running competition, whether Jing-Mei approves or disapproves. Suyuan decides that with piano lessons she and her daughter will rise above Lindo and Waverly. Jing-Mei only sees tedious lessons and hours of practice, but her mother envisions proudly sharing success stories between friends, comparing and convincing other mothers that he r daughter, Jing-Mei, was indeed the best.   Ã‚  Ã‚  Ã‚  Ã‚  Every detail and aspect of their lives were picked out an compared and for the one daughter that lost these comparisons, a lowered self-image was the result. Jing-Mei never believed in herself, because she felt, since her childhood, she had failed her mother.   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"In the years that followed, I failed her so many times, each time asserting my own will,   Ã‚  Ã‚  Ã‚  Ã‚  my right to fall short of expectations.

Tuesday, September 17, 2019

Electrolytes :: science

Electrolytes Electrolytes are liquids that conduct electricity. Most need to be dissolved into water or another solvent. Battery ¡Ã‚ ¦s have an electrolyte in them, either as a liquid or as a paste. Liquid electrolytes are used in electrolysis, electroplating, and other chemical processes. When electrolytes dissolve they release positive and negative ions. The released ions carry electric charges between electrodes, in the solution. Cations (a positively charged ion that migrates to the cathode, a negative electrode) carry positive electric charges toward the cathode. Anions carry negative electric charges toward the anode, positive electrode. Strong electrolytes release many ions and conduct electricity well. Weak electrolytes, like acetic acid, don ¡Ã‚ ¦t release many ions and conduct poorly. Non electrolytes, like sugar, release no ions and form non conducting solutions. A couple electrolytes conduct electricity as solids. These solid electrolytes have ions that can move and carry charges without solvents. There are two ways to be able to have ions that are able to conduct electricity, the dissociation of Ionic Compounds, and the Ionization of Polar Covalent Molecular Substances. The Dissociation of Ionic Compounds is where particles are ionically (electrically) bonded together. They already made out of cations and anions, but in their solid state the ions are locked into position in their crystal structure, and can ¡Ã‚ ¦t move around. When the ionic compound is dissolved into water the water molecules, which are polar,(having a positive and a negative end) will be attracted to the positive ions. This attraction of different charges will create tension in the crystal and it will overcome the attice (the arrangement of molecules in a crystalline solid) energy keeping the crystal in place. Once this happens the cations will be surrounded by water molecules, and so will the anions. This is called the solution process. This makes a lower order of organization of the ions. The ions are now in a simpler form so they have higher mobility, and can carry electrical particles to conduct electricity. Salts that are completely dissolvable in water are usually strong electrolytes. The salts that are barely dissolvable are weak. The strength of an electrolyte is measured by its ability to conduct electricity. There ¡Ã‚ ¦s also the way of Ionization of Polar Covalent Molecular Substances. Polar molecular substances are substances whose atoms are co-valently bonded. Each molecule has a net molecular dipole moment (the product of the distance between two poles of a dipole and the magnitude or either pole) that is made because of the dipole moments of the bonds do not cancel each other out.

Monday, September 16, 2019

Key Concepts and Network Architecture for 5G Mobile

G technology is offering the services in Product Engineering, Documentation, supporting electronic transactions (e-Payments, transactions) etc. As the customer becomes more and more aware of the mobile phone technology, he or she will look for a decent package all together, including all the advanced features a cellular phone can have. Hence the search for new technology is always the main motive of the leading cell phone giants to out innovate their competitors. The ultimate goal of 56 is to design a real wireless world that is free from obstacles of the earlier generations.This requires an integration of networks. This paper represents, introduction to 56 technologies, Key concepts of 56, Features of 56 networks technology, applications, hardware and software for 56 technologies and network architecture for 56 wireless technologies and last section conclude the paper. Keywords?G, www, JIB, DAWN, ‘P, Wi-If INTRODUCTION 56 Technology stands for 5th Generation Mobile technology. 56 technology has changed the meaner to use cell phones within very high bandwidth. 56 is a packet switched wireless system with wide area coverage and high throughput. 6 wireless uses FOOD and millimeter wireless that enables data rate of 20 Mbps and frequency and of 2-8 GHz. 56 is going to be a packed based network . The 56 communication system is envisioned as the real wireless network, capable of supporting wireless World Wide Web (www) applications in 2010 to 201 5 time frame. There are two views of 56 systems: evolutionary and revolutionary. In the evolutionary view the 56 (or beyond 46) systems will be capable of supporting www allowing a highly flexible network such as a Dynamic Dados Wireless Network (DAWN).In this view advanced technologies including intelligent antenna and flexible modulation are keys to optimize the dados wireless networks. In revolutionary view 56 systems should be an intelligent technology capable of interconnecting the entire world without limits. An example application could be a robot with built-in wireless communication with artificial intelligence. User never experienced ever before such a high value technology. The 56 technologies include all type of advanced features which makes 56 technology most powerful and in huge demand in near future.Amazing isn't it such a huge collection of technology being integrated into a small device. The 56 technology provides the mobile phone users more features and efficiency than the 1000 lunar doodle. A user of mobile phone can easily hook their 56 technology gadget with laptops or tablets to acquire broadband internet connectivity. Up till now following features of the 56 technology have come to surface- High resolution is offered by 56 for extreme mobile users, it also offers bidirectional huge bandwidth. – 56 technology excellent quality service is based on Policy in order to evade errors. It provides transporter class type gateway that has unequalled steadiness. – The 56 technology billing interface is highly advanced making it efficient and appealing. – It offers huge quantity of broadcasting data, which is in Gaga Bytes, sustaining more than 60,000 connections. – This technology also provides remote diagnostic feature. – Provides up to 25 megabytes per second connectivity. Also it supports the private virtual networks. KEY CONCEPTS OF 56 The key concepts discussing 56 and beyond G wireless communications are: 1) Real wireless world with no more limitation with access and zone issues. ) Wearable devices with AY capabilities. 3) Internet protocol version 6(Pop), where a visiting care- of mobile IP address is assigned according to location and connected network. SECRET @ 2012 4) One unified global standard. 5) Pervasive networks providing ubiquitous computing: The user can simultaneously be connected to several wireless access technologies and seamlessly move between them These access technologies can be a 2. 56, 36, G or 56 mob ile networks, Wi-If, WPAD or any other future access technology.In 56, the concept may be further developed into multiple concurrent data transfer paths. 6) Cognitive radio technology, also known as smarted: allowing different radio technologies to share the same spectrum efficiently by adaptively ending unused spectrum and adapting the transmission scheme to the requirements of the technologies currently sharing the spectrum. This dynamic radio resource management is achieved in a distributed fashion, and relies on software defined radio. 7) High altitude stratospheric platform station (HAPS) systems.

Leadership and Human Behavior Essay

As a leader, you need to interact with your followers, peers, seniors, and others; whose support you need in order to accomplish your goals. To gain their support, you must be able to understand and motivate them. To understand and motivate people, you must know human nature. Human nature is the common qualities of all human beings. People behave according to certain principles of human nature. Human needs are an important part of human nature. Values, beliefs, and customs differ from country to country and even within group to group, but in general, all people have a few basic needs. As a leader you must understand these needs because they can be powerful motivators. Maslow’s Hierarchy of Needs Unlike others researchers in the earlier days of psychology, Abraham Maslow’s based his theory of human needs on creative people who used all their talents, potential, and capabilities (Bootzin, Loftus, Zajonc, Hall, 1983). His methodology differed from most other psychological researchers at the time in that these researchers mainly observed mentally unhealthy people. Maslow (1970) felt that human needs were arranged in a hierarchical order that could be divided into two major groups: basic needs and metaneeds (higher order needs): * Basic Needs are physiological, such as food, water, and sleep; and psychological, such as affection, security, and self-esteem. These basic needs are also called â€Å"deficiency needs† because if they are not met by an individual, then that person will strive to make up the deficiency. * Metaneeds or being needs (growth needs). These include justice, goodness, beauty, order, unity, etc. Basic needs normally take priority over these meta needs.

Sunday, September 15, 2019

Branding Bangladesh Essay

We would always be available and ready to explain further any of the contexts whenever asked. Sincerely yours, Members of the Brainstormers Acknowledgements Any comprehensive work such as report making owes credit to multitude of people. Certainly, we should acknowledge the contributions of the pioneers in the field of marketing & branding, especially those whose teachings have become a part of our thinking. First we commit ourselves grateful to almighty Allah who gives us power and knowledge to complete the report. Then we acknowledge our honorable course teacher Rafiuddin Ahmed; who has opened the door of knowledge in front of us. Through the whole semester he has broaden our outlook in Pricing and related sector. Next we acknowledge the Writer of the book who has helped a lot by writing a core book on: Strategic Brand Management (3rd Edition) -Kevin Lane Keller Without the direct and indirect support of these dear people this report would not exist. Contents |Serial No. | Topic Name |Page no. | |1 |Introducing Sundarbans |12 | |2 Nation Branding |13 | |3 |Branding Bangladesh |13-14 | |4 |Why select Sundarbans |14 | |5 |Branding Sundarbans |15-18 | |6 |Main attractions |19-20 | |7 |Requirements and recommendations |21 | |8 |Key Development strategies for Branding Sundarbans |22-25 | |9 |Conlusion |26 | |10 |Reference |27 | EXECUTIVE SUMMARY In our report, we have discussed about a very significant phenomenon and that is our country’s natural pride Sundarbans. No other thing is so important for our nation in branding our country than the one and only Sundarbans. It is our nation’s very much blessing from God that, he has given it upon us. Not only its natural beauty but also its natural resources have made us very resourceful. Sundarbans is the largest mangrove forest in the world and it was on the short list of the new natural Seven Wonders of the World. The most amazing matter about Sundarban is that, it is the only forest in the world where the Royal Bengal Tiger lives. This Bengal tiger is a very rare animal in the world and its now on the verge of extinction. Most part of the Sundarban is water covered area and that is why it is called mangrove forest. Bangladesh can easily brand this mangrove forest and could gain a lot of attention of the foreigners. As a UNESCO world heritage site, the government of Bangladesh can make this extraordinary forest much more attractive to the outside world especially to the westerners. This â€Å"Beautiful Forest† sundarbans is the thing that we can proud of very much. It can be the main attraction for the visitors who love forests. The beauty and natural resource of the Sundarbans can symbolize the natural beauty of Bangladesh. The name may have been derived from the  Sundari  trees (the mangrove species  Heritiera fomes) that are found in Sundarbans in large numbers. Tourism as an industry can have all grounds to contribute to the national exchequer along with other industries. Perhaps, it sounds quite new when it comes up as industry in our country but tourism is one of the oldest industries across the world. As we look into the growth of tourism in the region, we do come to see bewildering facts that many countries of this region those developed quite a lot in industry did not have substantial natural advantages to turn tourism into industry. Though Sundarban consists of two countries- Bangladesh and India, most part of it are located in the Bangladesh portion. And again most number of royal Bengal tiger also live in the Bangladesh part. For that reason, it can easily be a tourist attraction and thus could become a good tourist spot for the tourists all over the world. Introduction As a student of marketing, we have to acquire a thorough knowledge about nation branding and country image. As a result to brand our own country is a very big as well as effective effort for us to achieve that knowledge. Moreover, the worthwhile thing is that, Sundarbans could be a good area of interest for the foreigners to visit our country. The Sundarbans provides a unique ecosystem and a rich wildlife habitat. According to the 2011 tiger census, the Sundarbans have about 270 tigers. Although previous rough estimates had suggested much higher figures close to 300, the 2011 census provided the first ever scientific estimate of tigers from the area. The management of wildlife is presently restricted to, firstly, the protection of fauna from poaching, and, secondly, designation of some areas as wildlife sanctuaries where no extraction of  forest produce  is allowed and where the wildlife face few disturbances. Although the fauna of Bangladesh have diminished in recent times[  and the Sundarbans has not been spared from this decline, the mangrove forest retains several good wildlife habitats and their associated fauna. Of these, the tiger and dolphin are target species for planning wildlife management and tourism development. There is high profile and vulnerable mammals living in two contrasting environments, and their statuses and management are strong indicators of the general condition and management of wildlife. Origin As a marketing student it is necessary to know different tactics and policies available to the term of Branding. The main purpose of our report is to make it an efficient as well as well-concerned item for a branding manifesto in the criteria of nation branding. Our teacher Mr. Rafiuddin Ahmed has been very much concerned with our topic and helped us in every step to create this wonderful report. The most important aspect of this report is that it has the latest information about the country aspect, the natural resources allocation items, the forest related articles and much more. It is a report which consists of all the current stuffs about the nature, the scenario, the natural habitat issue related to Sundarbans. Mostly our report is based on the nation branding that means we are very much focused to brand our country by Sundarbans and it is our main view of making this report. Therefore the natural scenario and the tourist attraction are all covered in this report about the Sundarbans. The most general view of this report is that, if a general person reads this report, he or she could easily understand the branding in Bangladesh and its current market situation, position, relevance in our country. Many organizations and renowned personalities of the world have made their report according to this planning process. Therefore to make this report meaningful and acceptable, we have tried our best to do this work a perfect one. Objectives Every report has some objectives. There are one broad objective and some specific objectives in their respective field. Our report on ‘Sources of Nation Branding’ has some specific objectives and a broad objective. Broad objective To make Sundarbans as a major branding element for Bangladesh. Specific objectives: ? To know the branding aspects of Sundarbans. ? To know the current tourism situations. ? To explain the various branding ways to brand our nation. Methodology We prepared one third of our report from secondary sources. We collected all the required information from different reference books, journal and related papers. All the members of our group worked hard in seminar for preparing this report. We also followed our text book for collecting some necessary information. The sheets provided by our course teacher also helped a lot for preparing report. Limitations We face some specific problem while preparing this report. These problems created some barriers to go ahead. Those specific problems are – 1. We didn’t get enough time to prepare this report, that’s why we prepared the report in a hurry. 2. We also had some financial problems to prepare the report. 3. We didn’t get all the required materials for enhancing the report. Introducing Sundarbans Sundarbans is the largest mangrove forest in the world. It is listed as a world heritage site by UNESCO. Two third of the Sundarbans remain in Bangladesh and the rest of it are situated in the India. The name  Sundarban  can be literally translated as â€Å"beautiful forest† in the  Bengali language  (Shundor, â€Å"beautiful† and  bon, â€Å"forest†). The name may have been derived from the  Sundari  trees (the mangrove species  Heritiera fomes) that are found in Sundarbans in large numbers. Alternatively, it has been proposed that the name is a corruption of  Samudraban  Shomudrobon  Ã¢â‚¬Å"Sea Forest†) or  Chandra-bandhe  (name of a primitive tribe). However, the generally accepted view is the one associated with  Sundari  trees. The history of the area can be traced back to 200–300 AD. A ruin of a city built by  Chand Sadagar  has been found in the Baghmara Forest Block. During the  Mughal  period, the Mughal Kings leased the forests of the Sundarbans to nearby residents. Many criminals took refuge in the Sundarbans from the advancing armies of Emperor  Akbar. Many have been known to be attacked by Tigers  Many of the buildings which were built by them later fell to hands of Portuguese pirates, salt smugglers and dacoits in the 17th century. Evidence of the fact can be traced from the ruins at Netidhopani and other places scattered all over Sundarbans. The legal status of the forests underwent a series of changes, including the distinction of being the first  mangrove  forest in the world to be brought under scientific management. The area was mapped first in Persian, by the  Surveyor General  as early as 1764 following soon after proprietary rights were confiscated from the  Mughal Emperor Alamgir II  by the  British  East India Company  in 1757. Since the British had no expertise or adaptation in mangrove forests. Systematic management of this forest tract started in the 1860s after the establishment of a Forest Department in the  Province  of  Bengal, in  British India. The management was entirely designed to extract whatever treasures were available, but labor and lower management mostly were staffed by locals. Nation Branding Nation Branding is the establishment of an image (internally and externally) for a country based on positive and relevant values and perceptions. Nation branding aims to measure build and manage the reputation of countries (closely related to place branding). Some approaches applied, such as an increasing importance on the symbolic value of products, have led countries to emphasize their distinctive characteristics. The branding and image of a nation-state and the successful transference of this image to its exports – is just as important as what they actually produce and sell. This is also referred to as country-of-origin effect. Nation branding is still a developing field in which scholars continue their search for a unified theoretical framework. Many governments have resource dedicated to Nation Branding. Their aim is to improve their country’s standing, as the image and reputation of a nation can dramatically influence its success in attracting tourism receipts and investment capital; in exports; in attracting a talented and creative workforce and in its cultural and political influence in the world. Simon Anholt is widely considered to be the â€Å"founder†, â€Å"champion† and â€Å"instigator† of this concept and field of study and practice. Branding Bangladesh Like other countries, Bangladesh has started to brand her and trying to figure out the resources, capabilities, acumen in the related field. We have lots of scopes/opportunities; resources say novel laureates, historical places, longest beach in the world, culture, manpower, cuisine etc. Lack of proper branding initiative and expertise, we are lagging behind form the race of branding the country. Simon Anholt identifies 6 criteria for branding a nation. They are: 1. Tourism, 2. Exports, 3. Governance, 4. Investment ; immigration, 5. Culture and heritage and 6. People. Tourism sector Tourism sector has a lot of potentiality for branding. It can be our major criteria for branding. We can create a positive brand image about Bangladesh by branding our beautiful tourist area. Because most of the people when think about any country, the first visual image come to mind that the tourism place of the country. We have many place in the country which is full of natural beauty, they need to be properly advertised and maintained. Why Select Sundarbans We have the largest mangrove forest in the world. This is The Sundarbans. The Sundarbans over the years attracts adventurous forest product collectors, hunters, nature and wildlife lovers, researchers, and tourists. The beauty and natural resource of the Sundarbans can symbolize the natural beauty of Bangladesh. It has the unique beauty with the dazzling expanse of green, the blue heaven overhead meeting the horizon, the playful high tide and the ebb, the very smell of life in the air and the pristine sea beach. The Sundarbans play an important role in the economy of the southwestern region of Bangladesh as well as in the national economy. It is the single largest source of forest produce in the country. The forest has been declared a world heritage site by UNESCO in 1999. So, we select Sundarbans for Branding Bangladesh. Branding Sundarbans The word â€Å"brand† is widely used but unequally understood. Its meaning ranges from source country to consumer’s perception about a product. In today’s world, consumer perception gets more currency. If we put it simply, a brand is defined as a name, term, sign, symbol, design, or a combination of all these elements that is intended to identify the goods or services of a seller and differentiate them from competitors. According to marketing guru Philip Kotler, â€Å"Brand image is the set of beliefs consumers hold about a particular brand. † Simon Anholt, pioneer of nation branding, argues that brand is intangible because it has brand value as outlined in his book Brand New Justice. The brand value lies in the trust of a brand name for quality and reliability, a form of guarantee for its reputation, a promise the brand delivers and the service it provides to the consumers. An increasing importance of the symbolic value of products has led marketers and, consequently, policy makers of countries to leverage their products with distinctive characteristics of the country of origin. Here comes the concept of ‘place branding’. Dr Heather Skinner provides a comprehensive definition of place branding: â€Å"a place’s promotional activities, contextualized in the domain of marketing communications, marking the place with a distinct identity in the minds of the various target groups targeted by the incorporated place, from an inside-out approach, assuring the place’s multiple stakeholders, in partnership, manage and communicate the place’s brand identity to a wider world as they wished it to be presented. † The idea of nation branding is an extended form of ‘place branding’. Nation branding focuses on the nation as a whole — its people, culture and heritage, products and exports, investment, climate, tourism and so on. Bangladesh must take care of its own brand. This means that it must invest in its brand. It must manage and promote its brand. This is a task that must be taken by the government. The government has to take initiative to identify the full agenda of the country and mobilise the power. For this, the government needs to involve the key stakeholders. Participation in the branding process would encourage the stakeholders to promote the brand. The government, with a positive initiative, can get the willing support of other stakeholders. Every citizen and organization in a country would like to share a positive image of the country. A successful brand will represent the diverse. A good brand will take into account the inherent complexities and, at the same time, it will differentiate the nation from the others, putting it in the best light possible, without exaggeration or distortion. Bangladesh is a wonderful Country in the world. Bangladesh has many tourist spot. All spot are very attractive and well-known. Sundarban is one of them. It is more beautiful place for the Tourist. The largest mangrove forest in the World (140,000 ha). The World famous Royal Bengal Tiger’s homeland and about 400 tigers live in sundarban. About 30,000 wonderful spotted deer live in sundarban. There are many Tourist Spot in Sundarban. We have the largest mangrove forest in the world. This is The Sundarbans. It can be the main attraction for the visitors who love forests. The beauty and natural resource of the Sundarbans can symbolizes the natural beauty of Bangladesh. place. Our most of the tea garden is situated in Sylhet district. It can symbolize the beautiful image of Bangladesh. KATKA Katka is one of Heritage sites in Sunderban. In Katka there is a wooden watching tower of 40 ft. high from where you can enjoy the scenic beauty of Sundarban. A beautiful sea beach is there is Katka; you will enjoy while you are walking to go the beach from the watching tower. Verities birds are visible in Katka. Most beautiful place in sundarban. Kotka beach is truely magnificent. This sand track   is five km long. I heard   Kotka Beach is beautiful. But, it was more than beautiful. Moreover, it is built by nature and cared by nature. We were standing in front of Bay of Bengal and behind us there was the largest mangrove forest of the world. The weather was perfect to take a sea bath. We made a lot of joy while some other were too busy to keep the snaps of this beautiful place in a beautiful day. We   stayed there till noon and then slowly made a return walk through the mysterious jungle of Sundarban again. It was really a thrilling walk. If one are interested to go to kotka beach, you will find it  Ã‚  south-east of  Ã‚  Nilkamal  Ã‚  in the range of the Sundarbans. Usually it is convenient to start from the nearby island of Mongla (Khulna) by a variety of different boats, such as speedboats and cabin cruisers. The World famous Royal Bengal Tiger’s homeland and about 400 tigers live in sundarban. About 30,000 wonderful spotted deer live in sundarban. There are many Tourist Spot in Sundarban. Katka is one of Heritage sites in Sunderban. Katka a base for safaris, and well spot to see tigers and for bird-watching. Katka is well known for many rare and majestic wild animals. At Katka, one can see many precious wild animals right from tigers to deer and also varieties of birds and many kinds of monkeys. Here one can hear the natures’ music mixed with the wild fowls in the mornings and evenings. For those interested in wildlife trekking, the vast expanse of grassy meadows running from Katka to Kachikhali (Tiger Point) is an ideal route. Don’t miss this place if you are an adventurous tourist. HIRAN POINT This is another tourist spot in Sunderban. It is called the world heritage state. You can enjoy the beauty of wild nature and dotted dears walking and running in Hiron point. There is number of spot in sundarban. Hiron Point is another tourist spot in Sunderban. It is called the world heritage state. Hiron Point is a graceful spot, great for spotting tigers and other spectacular and rare wildlife animals. Also known as Nilkamal, it is well-known for tiger, deer, monkey, crocodiles and many precious birds. Often they are looking out there. This place attracts many tourists owing to its natural beauty and connate splendor. This is a place to have a look at the rare species of wild animals and birds, to be noted in the diary of bird watchers and wildlife enthusiasts. Every visitors can Enjoy their time by watching this beautiful sinary of the nature. Here land and water meet in many novel fashions, Wildlife presents many a spectacle. No wonder, you may come across a Royal Bengal Tiger swimming across the streams or the crocodiles basking on the river banks. With the approach of the evening herds of deer make for the darking glades where boisterous monkeys shower Keora leaves from above for sumptuous meal for the former. For the botanist, the lover of nature, the poet and the painter this land provides a variety of wonder for which they all crave. Its  beauty  lies in its unique natural surroundings. MAIN ATTRACTIONS Wildlife photography including photography of the famous Royal Bengal Tiger, wildlife viewing, boating inside the forest will call recordings, nature study, meeting fishermen, wood-cutters and honey-collectors, peace and tranquility in the wilderness, seeing the world’s largest mangrove forest and the riverine beauty. FAMOUS SPOTS The main tourist spots in Sundarban are Karamjol, Katka, Kochikhali, Hiron point and Mandarbaria. Hiron Point (Nilkamal) for tiger, deer, monkey, crocodiles, birds and natural beauty. Katka for deer, tiger, crocodiles, varieties of birds and monkey, morning and evening symphony of wild fowls. Vast expanse of grassy meadows running from Katka to Kachikhali (Tiger Point) provides opportunities for wild tracking. Tin Kona Island for tiger and deer. KARAMJOL Karmajal is one of the wonderful visiting places in sundarban. To appreciate and to view the most cherished species of Bangladesh’s wildlife, thousands of visitors make their way to Karamjol, a ranger station deep in the forest that also serves as a deer-breeding center. Bangladesh has some exquisite wildlife species that are unique to the country, and Karamjol is one of the gateways to the majestic wildlife sanctuary, Sundarban. About karamjol: Karamjol is one of the gateways to the majestic wildlife sanctuary, Sundarban. ? Karamjol, a ranger station deep in the forest that also serves as a deer-breeding center. ? In the year 1966, the 38 500 square kilometers of Sundarban was declared a wildlife sanctuary . ? Hunting in this area is strictly prohibited and illegal. ? Karamjol is one the main tourist attraction point in shundarban. ? Every year thousands of visitors make their trip to karamjol. ? The preservation and conservation of rare and endangered species, such as the Royal Bengal Tigers, are the primary concern of this national park. Wildlife of karamjol the treasure of karamjol is its wildlife. t is a kind of the focal point for the tourists. here one can enjoy the true sprite of the amateur forest. here one can see many kinds of species from birds to crocodiles. The lists of wildlife are following thereby: 1. Mammal, 2. Insect. 3. Bird species (260 species). 4. Reptiles and fish (120 species). 5. Wildlife enthusiast can look forward to viewing River Dolphins. 6. Salt-Water Crocodiles. 7. Deer. 8. Wild boar. 9. Ducks. 10. Sandpipers. 11. Moths. 12. Monkeys. 13. Snakes. 14. Foxes. 15. And the ever elusive and graceful Royal Bengal Tiger. Requirements and Recommended Items The requirements to make a trip to karamjol are quite easy and hassle free. they are following thereby: Visitors who are elicited in catching a glimpse of the breathtaking wildlife of Bangladesh at Karamjol and Sundarban must first gain permission from the Forest Officer before entering the forest. ? And vaccines against Cholera must be taken before leaving for Karamjol. ? Other recommended items for the trip include dressing according to the tropical climate. ? boots with rubber soles or comfortable walking shoes ? Adequate drinking water. ? Insect repellent. ? A medical kit. ? Anti-diarrhea medication. ? And ant-malarial medication is also proposed. Karamjol and the breathtaking natural world of the Sundarban Wildlife Sanctuary await the adventurous traveler. To stand in one of the world’s largest mangrove belts, the mysterious forests and swamp land, and be amidst he picturesque jungle of Bangladesh, is an experience that will stay forever embedded in the hearts of those who come to explore Bangladesh. DUBLAR CHOR Bangladesh is a wonderful country. Along with sky touching hills and forests there are a lot of majestic beaches and islands. Dublar chor is one of them. This island is an awesome place for visitors. This beautiful little island can be found on the southern border of the Sundarbans. It looks onto the magnificent bay of bangle, providing visitors with some outstanding views. It can be said that Dublar Chor is like paradise in the Bay of Bengle. Around 50,000 individuals stop here every year. Many of these visitors are local, but each year more and more foreigners seem to be added t o the mix. One of the main reasons that so many people make the trip out to Dublar Char annually is because it is the best location to celebrate Rash Mela and holy bath. This Hindu festival is based on the meeting of Radha and Krishna a pairing which is celebrated by a three-day long annual festival. The tradition dates back more than 200 years and is incredibly exciting for both local and international visitors . The island is beautiful and awesome†- that’s what I can say about the Dublar Char. The beach Is a nice one. And the water is like glass. Most important thing is that there is no  pollution  in the island. All are built by nature and taken care of by nature. Forest is very near and you can feel it. | | | | | | Dublar Char, a beautiful island known for its picturesque scenes, is famous for fishing and is a place for fishermen with abundant of fish fauna. One can enjoy the fishing here, The Island has all the natural beauty of any of the world renowned Islands. It is an attractive island where herds of spotted deer are often seen to graze. A casual walk around the Island provides the tourist with the chance of spotting many wild animals. With water all around and with lots of fish fauna, Dublar Char offers unique experience to the enthusiastic visitors. Key Development strategies for Branding Sundarbans 1. Establishing Priority Zones: Overall development of tourism in a country is a huge task that should be a coordinated effort while stakeholders, both public and private one, must reach a consensus in designing and creating priority zones for tourism in Bangladesh. Selecting priority zones is something that needs special focus and consideration from different sectors like Ministry of Civil Aviation & Tourism in collaboration with Ministry of Finance, Ministry of Planning, Ministry of Forest and Environment, Bangladesh Bank, Bangladesh Parjatan Corporation, different Chambers of Commerce & Industries, and interested corporate houses. To present an international standard Tourism Site, we not only have to take soft policies but also have to take hard policies as well. We ought to realize and believe that Branding for Sundarbans for the international visitors needs to understand the nature of available Tourism facilities they are interested in. 2. Marketing Mix Strategy: For any commercial venture appropriate marketing mix can play a dominating role along with other relevant mechanisms. When it comes to marketing mix for Sundarbans, the concept of marketing mix has to be understood in a way that the industry can become objectively profit oriented by using all its competitive advantages. The 7P’s, that is – Product, Price, Place, Promotion, People, Process and Physical Evidence, of the marketing mix needs to pragmatically be considered to create effective market oriented customer services that can attract the local and international customers. There are sea, hill, historical and cultural tourism products in Bangladesh. That is why the nature of marketing strategy or product strategy should comply with the regions and its vicinity. Tourism as an invisible sector especially international tourism, as one of the most vibrant indistinguishable export sectors, get significant amount of foreign exchange to the balance of payment and makes very important contribution to the economic growth of a country (Hossain 2006). Tourism is regarded as an invisible export because it has the potential to bring foreign exchange to a country, through the provision of services to overseas visitors (Davidson 1994). 3. Branding Bangladesh as a Largest Mangrove Forest: In order to promote any country as tourist destination the collective efforts from the different stakeholders are mandatory because the bigger success of the promotion abroad depends on creating and presenting a very positive image of the country where the role of branding plays a definitive performance. So far as our tourism experiences are concerned our biggest fallout in tourism is lack of brand image. Briton (1979) in his article â€Å"the image of the third world in tourism marketing† pointed out the inability of the tourism industry to represent destinations as real places and noted that the third world destinations are portrayed as paradise, unspoiled, sensuous, mystical and/or exotic and these types of representation affect tourists’ expectations and behavior. As a result, branding Tourism in Bangladesh is a part of Branding Bangladesh as a nation, what means that Bangladesh should be branded first as a nation so that the products of the Bangladesh can be placed in the other parts of the world. Baker (2007) argues that creating a brand that is going to stand out from competitors, resonate with customer needs, and gain the support of local stakeholders requires patience, vision, collaboration, and strategic thinking. This is the high time for us to have a collective branding approach for Bangladeshi products abroad in general and for tourism in Bangladesh in particular. 4. Communications Strategy: Communication means a total sum of different facilities provided by roads and transports, power and energy, telecom and ICT based communication and so on. When the question of branding Bangladesh comes to the table of discussion, ur strategists both private and public ones should have a comparative picture of our communications with our neighborin g countries. Our roads and transport system cannot meet the global standard. Most of the roads of inter-district communications have been suffering from severe damage and maltreatment, for example, one passenger has to take about 7- 9 hours from Dhaka to Khulna. About 95% of the foreign airlines don’t cover any destinations of the country rather than Dhaka. The domestic flights between Dhaka and other destinations are not hassle free. World Wide Web creates a new avenue for a number of new players into the tourism marketplace. Internet as a main distribution mechanism for direct contact is the noteworthy creation. A well-organized, informative, easily accessible attractive website needs to be designed to pull the tourists. Search Engine Optimization (SEO) is the prime criteria here to make the browser hit the particular website. Better communication will increase the number of domestic tourists as well as overseas tourists. 5. Accommodation Strategy Developing unique accommodation facilities is an integral part of total tourism approach. What has to be stated here is that accommodation facility for tourism industry must be designed in different tiers. In addition, establishment of food shops and restaurants should also focus on income level of the different tourists. Here we want to state that local administration and business body should come forward to control this malpractice. In order to attract international tourists, some accommodation facilities should have all kind of services that are making available by our competitors. 6. Role of Financial Institutions: Tourism has yet to be recognized as an industry in our country. To establish or to recognize a concern as industry different organs of the society, business and government should frame a uniform code of policies where the role of financial institutions is in the front line. Short, medium and long-term project-financing needs to be made available to boost need-based portfolio investment in tourism sector. So, financial institutions, different business organizations and potential investors of this sector might develop a joint working policy to turn tourism into a full-fledged industry where concerned backward and forward linkage industries are equally treated as inevitable part of tourism advancement in Bangladesh. 7. Safety and Security Strategy Many of our tourist places happen to be quite vulnerable to security concerns. Most people believe that effective vigilance by the security agencies play vital role in maintaining security. In some cases, it is true that law enforcing authority can ensure safety and security. On the other hand, if we look into causes of the insecurity in one place, surprisingly it is found that most miscreants and trouble makers are from the locality. Consequently, moral, ethical and cultural upliftment of the local people, to a large extent, is the fundamental and sentinel for ensuring security of tourists. In the same vein, some quarters think that formation and the deployment of especial security force, which may realistically be called â€Å"Tourist Police†, can provide substantial security benefit along with regular security agencies. For example, an specialized police (Beach Police) are already in operation in Cox’s Bazaar but what has to be in the front line is that they need to be equipped so as to withstand against any disturbance from any quarter on beaches. Tourism as an industry can have all grounds to contribute to the national exchequer along with other industries. Perhaps, it sounds quite new when it comes up as industry in our country but tourism is one of the oldest industries across the world. As we look into the growth of tourism in the region, we do come to see bewildering facts that many countries of this region those developed quite a lot in industry did not have substantial natural advantages to turn tourism into industry; however, they for example, Nepal, Thailand, Malaysia, Sri Lanka and Singapore took effective and rational strategies to establish tourism as industry. At the same time, many countries of this region have earned considerable trust and financial benefit out of their tourism. Bangladesh as a country having enormous natural facilities and being at cross section of the land can be an illustrious destination of tourism. To make Bangladesh so, effective tourism strategies and contemporary product mix have no alternative. Therefore, categorization and segmentation of tourism product remain a challenging issue for our concerned strategies. As we understand, Bangladesh has dedicated room to develop tourism in the areas of hill, sea, history and culture. Concl usion The Sundarbans area is one of the most densely populated in the world, and the population is increasing. As a result, half of this ecoregion’s mangrove forests have been cut down to supply fuelwood and other natural resources. Despite the intense and large-scale exploitation, this still is one of the largest contiguous areas of mangroves in the world. Another threat comes from deforestation and water diversion from the rivers inland, which causes far more silt to be brought to the estuary, clogging up the waterways. A new Khulna Forest Circle was created in Bangladesh back in 1993 to preserve the forest, and Chief Conservators of Forests have been posted since. The direct administrative head of the Division is the Divisional Forest Officer, based at Khulna, who has a number of professional, subprofessional and support staff and logistic supports for the implementation of necessary management and administrative activities. The basic unit of management is the compartment. There are 55 compartments in four Forest Ranges and these are clearly demarcated mainly by natural features such as rivers, canals and creeks. The Sundarbans plays an important role in the economy of the southwestern region of  Bangladesh  as well as in the national economy. It is the single largest source offorest produce  in the country. The forest provides raw materials for wood based industries. In addition to traditional forest produce like timber, fuelwood, pulpwood etc. large scale harvest of non wood forest products such as thatching materials,honey, bees-wax, fish, crustacean and mollusk resources of the forest takes place regularly. The vegetated tidal lands of the Sundarbans also function as an essential habitat, produces nutrients and purifies water. The forest also traps nutrient and sediment, acts as a storm barrier, shore stabilizer and energy storage unit. Last but not the least, the Sunderbans provides a wonderful aesthetic attraction for local and foreign tourists.