Marketing- Buisness Memo Essay Example | Topics and Well Written Essays - 500 words

Marketing- Buisness Memo - Essay Example First, I plan to look at the internal operation of Polo. This will mean looking at the company’s current performance both qualitatively and quantitatively. It will also be important to look at the mission and vision of the business organization together with the goals and objectives that it wants to achieve in the short-run and the long-run. After identifying the goals, the marketing strategy employed by Polo will be examined. The analysis will first focus on the target market of the company. The profile of the target market will be created and examined. This will be followed by in-depth examination of how it uses the four Ps (product, promotion, price, and place). In this section, I also plan to tackle if the four Ps complement each other and if it is deemed appropriate with the target market. Customers need and preferences will also be identified. Recognizing that the primary driver of the strategies and tactics of a business organization are the trends and developments in the business environment, the analysis will also devote a section on how the current marketing environment is changing. First, the general environment will be surveyed through the use of the PESTLE analysis which takes into account the political, economic, social, technological, environmental, and legal factors which can affect Polo in the short run and long run. The different stakeholders in the environment will also be examined by employing the Porter’s Five Forces Model. I plan to examine the barriers to entry in the industry, the level of competition, the buyer of customer, the leverage of supplier, and the threat of other substitutes. In forming recommendations for Polo, it is deemed very important to look at what other players in the industry are doing. This will enable the company to know its current position, its major rivals, as well as its competitive advantages and disadvantages relative to them. The analysis will also look at the

Critically assess the relevance of Marxist theory to the study of Essay

Critically assess the relevance of Marxist theory to the study of media texts - Essay Example Moore looks into the presidency of George W. Bush and analyzes the future of the country in the light of his policies and actions. Moore alleges that Bush family had long-term business relationship with the Saudi royalty and the family of bin Ladens. Bush and his inner circle avoided pursuing the Saudi connection to 9/11, despite the fact that 15 of the 19 hijackers were Saudis and Saudi money had allegedly funded Al Qaeda (Fahrenheit 9/11). Fahrenheit 9/11 shows how a nation is kept in constant fear by FBI alerts and ultimately lulled into accepting the USA Patriot Act, that according to the film infringes on basic civil rights further adding that it is in this atmosphere of "confusion, suspicion and dread" that the Bush Administration "invades" Iraq. Fahrenheit 9/11 shows clips of the war to highlight the US casualties and the human cost to individual soldiers and their families thus invoking anti-state feelings within the armed forces. The core narrative of Fahrenheit 9/11 paraphrased from various reviews on the film: the Bush administration seize... ure the world's second largest reservoir of oil-all on the dubious grounds that Saddam Hussein was behind Al Qaeda's attack on World Trade Centre and his regime which possessed weapons of mass destruction posed a serious threat to the security of the United States and its Western allies. Fahrenheit 9/11 has been one of the most controversial and provocative documentary films since 2004 when it was released in the United States and worldwide. It seems to have borrowed the title and inspiration from Ray Bradbury's fiction novel "Fehrenheir 451" published in 1953. The thrust of the novel is towards highlighting the major concerns of the 1950s such as McCarthyite witch-hunt against communists , burning of books in Nazi Germany; Soviet leader Stalin's suppression of writers and books and the horrifying consequences of a nuclear weapon on the fictional town of Phoenix. Fahrenheit 451 belongs to George Orwell's "Big Brother" genre which is not exactly a Marxist comment on the society but a reflection of Western liberal thought. One may argue that Bush comes out in the film as the main protagonist, however, in its over all impact the film, wittingly or unwittingly, shuns narrative structure of story-telling that is the hallmark of the Hollywood style of film-making. Vertov and his colleagues believed both in the absolute ability of the cinema apparatus to reproduce reality as it actually appears and in the necessity of editing to arrange this reality into an expressive and persuasive whole. This doctrine, called by Vertov kino-glaz ("cinema-eye"), contributed significantly to the montage aesthetics which came to dominate the Soviet cinema after 1924. (Cook, 1996 p.134) Fahrenheit 911 does not use a protagonist or a narrative and uses a format which is more associated with the